06/02/2008 - Miss England helps ftr custmers find valentine's day loveCurrent Miss England and Yorkshire beauty Georgia Horsley helped to launch a fun Valentines Day promotion that aims to help romance blossom among customers on Firsts fleet of ftr vehicles in Leeds and York.
Miss Horsley posed for pictures with lucky First staff and the ftr vehicle as part of the launch of ‘Love on the ftr', a Valentines Day campaign that could lead to love, romance or even marriage for someone travelling on the ftr in Leeds and York on Valentines Day.
People are encouraged to send messages of love and affection concerning regular customers on the ftr in Leeds and York to First via e-mail (free of charge). Suitable, romantic and funny messages will then be transferred onto the state-of-the-art computer information screens on board the ftr (text shorthand for future) in each city " dependent on where the loved one travels.
The ftr is the distinctive, purple-coloured, vehicle (which is articulated, 18.7metres long and operates on biodiesel fuel) that is a new mode of public travel that delivers the high quality of a tram with the flexibility of a bus. It has been turning heads in Leeds because of its futuristic look since August 2007 when it was officially launched on the service 4 route between Pudsey, Leeds City Centre, St James Hospital and Whinmoor. A fleet of 17 ftrs, now travel daily on the busy city route and the one-millionth customer was transported in December 2007.
Similarly some 3 million York customers have benefited from the 21st century style vehicle on the Service 4 route between Acomb, York Railway Station and the University of York since it was launched in May 2006. A fleet of 12 ftrs regularly travel the 7.66 kilometre route.
Barbara Bedford, Firsts ftr project director, said: "Love is in the air on the ftr and if we can bring a few couples together on Valentines Day then we will have hit the love bullseye.
"Not everyone can be as beautiful as Miss England and one or two people may feel a little cynical towards the idea of romance on Valentines Day but this is the one day of the year that anyone can send a message anonymously to someone who has caught their eye.
"The ftr carries tens of thousands of passengers in Leeds and York each day and I am looking forward to many of these furtively looking at our computerized on-board information screens to see if they have received a love message.'
Anyone wanting to send a message of love should e-mail it to love@goftr.com. Clean and appropriate messages should be no more than 25 words, state which city (Leeds or York) the messages should be shown in and which ftr stop the loved one regularly catches the vehicle from.
Closing date for e-mails is February 11th.
Miss Horsley posed for pictures with lucky First staff and the ftr vehicle as part of the launch of ‘Love on the ftr', a Valentines Day campaign that could lead to love, romance or even marriage for someone travelling on the ftr in Leeds and York on Valentines Day.
People are encouraged to send messages of love and affection concerning regular customers on the ftr in Leeds and York to First via e-mail (free of charge). Suitable, romantic and funny messages will then be transferred onto the state-of-the-art computer information screens on board the ftr (text shorthand for future) in each city " dependent on where the loved one travels.
The ftr is the distinctive, purple-coloured, vehicle (which is articulated, 18.7metres long and operates on biodiesel fuel) that is a new mode of public travel that delivers the high quality of a tram with the flexibility of a bus. It has been turning heads in Leeds because of its futuristic look since August 2007 when it was officially launched on the service 4 route between Pudsey, Leeds City Centre, St James Hospital and Whinmoor. A fleet of 17 ftrs, now travel daily on the busy city route and the one-millionth customer was transported in December 2007.
Similarly some 3 million York customers have benefited from the 21st century style vehicle on the Service 4 route between Acomb, York Railway Station and the University of York since it was launched in May 2006. A fleet of 12 ftrs regularly travel the 7.66 kilometre route.
Barbara Bedford, Firsts ftr project director, said: "Love is in the air on the ftr and if we can bring a few couples together on Valentines Day then we will have hit the love bullseye.
"Not everyone can be as beautiful as Miss England and one or two people may feel a little cynical towards the idea of romance on Valentines Day but this is the one day of the year that anyone can send a message anonymously to someone who has caught their eye.
"The ftr carries tens of thousands of passengers in Leeds and York each day and I am looking forward to many of these furtively looking at our computerized on-board information screens to see if they have received a love message.'
Anyone wanting to send a message of love should e-mail it to love@goftr.com. Clean and appropriate messages should be no more than 25 words, state which city (Leeds or York) the messages should be shown in and which ftr stop the loved one regularly catches the vehicle from.
Closing date for e-mails is February 11th.
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